{"id":2013,"date":"2021-06-10T09:54:16","date_gmt":"2021-06-10T07:54:16","guid":{"rendered":"http:\/\/aurelienelias.com\/?p=2013"},"modified":"2021-06-10T10:03:07","modified_gmt":"2021-06-10T08:03:07","slug":"ecobranding-logo-design","status":"publish","type":"post","link":"https:\/\/aurelienelias.com\/en\/2021\/06\/10\/ecobranding-logo-design\/","title":{"rendered":"Ecobranding logo design"},"content":{"rendered":"<p>D\u00e9couvrez un logo au design \u00e9cologique ! L\u2019empreinte environnementale des entreprises est aujourd&rsquo;hui un sujet essentiel, et m\u00eame les designers ont leur r\u00f4le \u00e0 jouer dans la conception de leurs logos. D\u00e9couvrez l&rsquo;\u00e9co-branding !<\/p>\n<div class=\"tw-divider\"><h5><span>Qu&rsquo;est-ce que l&rsquo;\u00e9co-branding ?<\/span><\/h5><\/div>\n<p>L&rsquo;\u00e9co-branding repose sur 3 principes :<\/p>\n<ul>\n<li>R\u00e9duire l&rsquo;impact <strong>\u00e9cologique<\/strong> : les \u00e9l\u00e9ments graphiques doivent \u00eatre con\u00e7us pour limiter la quantit\u00e9 d\u2019encre et le nombre de pages imprim\u00e9es.<\/li>\n<li>Prendre en compte l&rsquo;impact <strong>\u00e9conomique<\/strong> : de l&rsquo;encre \u00e9conomis\u00e9, c&rsquo;est \u00e9galement des couts de production r\u00e9duits lors de l&rsquo;impression.<\/li>\n<li>Ne pas impacter <strong>le message du visuel<\/strong> : un bon design \u00ab\u00a0\u00e9co-brand\u00e9\u00a0\u00bb doit appliqu\u00e9 les deux points pr\u00e9c\u00e9dents sans pour autant modifier le sens ou l&rsquo;impact du message de la marque.<\/li>\n<\/ul>\n<p>Un logo all\u00e9g\u00e9 en appliquant le concept d\u2019\u00e9co-branding consomme jusqu\u2019\u00e0 40% d\u2019encre en moins !<\/p>\n<div class=\"tw-divider\"><h5><span>L&rsquo;\u00e9co-branding en application<\/span><\/h5><\/div>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"normal size-full wp-image-2028 aligncenter\" src=\"http:\/\/aurelienelias.com\/wp-content\/uploads\/2021\/06\/Eco-branding_before-after.jpg\" alt=\"\" width=\"779\" height=\"300\" srcset=\"https:\/\/aurelienelias.com\/wp-content\/uploads\/2021\/06\/Eco-branding_before-after.jpg 779w, https:\/\/aurelienelias.com\/wp-content\/uploads\/2021\/06\/Eco-branding_before-after-768x296.jpg 768w, https:\/\/aurelienelias.com\/wp-content\/uploads\/2021\/06\/Eco-branding_before-after-500x193.jpg 500w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><\/p>\n<p>Un logo au design fait de \u00ab\u00a0contours\u00a0\u00bb plut\u00f4t que de formes pleines aura donc un impact \u00e9conomique et \u00e9cologique moindre, r\u00e9duisant ainsi grandement les co\u00fbt d\u2019impression et l&rsquo;impact environnemental de sa marque !<\/p>\n<p>Ci-dessous, le design \u00e9co-responsable que j&rsquo;ai imagin\u00e9 pour le\u00a0logo de l&rsquo;entreprise \u00e9tudiante \u00ab\u00a0Alumni Connection\u00a0\u00bb.<\/p>\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/aurelienelias.com\/wp-content\/uploads\/2021\/06\/AlumniConnection_Ecobranding_White.jpg\" alt=\"\" class=\"wp-image-2024\" width=\"392\" height=\"392\" srcset=\"https:\/\/aurelienelias.com\/wp-content\/uploads\/2021\/06\/AlumniConnection_Ecobranding_White.jpg 500w, https:\/\/aurelienelias.com\/wp-content\/uploads\/2021\/06\/AlumniConnection_Ecobranding_White-150x150.jpg 150w, https:\/\/aurelienelias.com\/wp-content\/uploads\/2021\/06\/AlumniConnection_Ecobranding_White-300x300.jpg 300w, https:\/\/aurelienelias.com\/wp-content\/uploads\/2021\/06\/AlumniConnection_Ecobranding_White-56x56.jpg 56w, https:\/\/aurelienelias.com\/wp-content\/uploads\/2021\/06\/AlumniConnection_Ecobranding_White-75x75.jpg 75w\" sizes=\"(max-width: 392px) 100vw, 392px\" \/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/aurelienelias.com\/wp-content\/uploads\/2021\/06\/AlumniConnection_Ecobranding_Color.jpg\" alt=\"\" class=\"wp-image-2025\" width=\"385\" height=\"385\" srcset=\"https:\/\/aurelienelias.com\/wp-content\/uploads\/2021\/06\/AlumniConnection_Ecobranding_Color.jpg 500w, https:\/\/aurelienelias.com\/wp-content\/uploads\/2021\/06\/AlumniConnection_Ecobranding_Color-150x150.jpg 150w, https:\/\/aurelienelias.com\/wp-content\/uploads\/2021\/06\/AlumniConnection_Ecobranding_Color-300x300.jpg 300w, https:\/\/aurelienelias.com\/wp-content\/uploads\/2021\/06\/AlumniConnection_Ecobranding_Color-56x56.jpg 56w, https:\/\/aurelienelias.com\/wp-content\/uploads\/2021\/06\/AlumniConnection_Ecobranding_Color-75x75.jpg 75w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/figure>\n\n\n\n<p>En plus de s&rsquo;inscrire dans la tendance de l&rsquo;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.ladn.eu\/mondes-creatifs\/design-crea-pub-eco-conception\/\" target=\"_blank\">\u00e9cobranding<\/a>, le logo para\u00eet plus moderne, de son parti\u00a0pris\u00a0d&rsquo;\u00eatre plus l\u00e9ger.<\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez un logo au design \u00e9cologique ! L\u2019empreinte environnementale des entreprises est aujourd&rsquo;hui un sujet essentiel, et m\u00eame les designers ont leur r\u00f4le \u00e0 jouer dans la conception de leurs logos. D\u00e9couvrez l&rsquo;\u00e9co-branding !<\/p>\n<p>L&rsquo;\u00e9co-branding repose sur 3 principes &#8230; <span class=\"more-link\"><a href=\"https:\/\/aurelienelias.com\/en\/2021\/06\/10\/ecobranding-logo-design\/\" class=\"more-link\">More details<\/a><\/span><\/p>","protected":false},"author":2,"featured_media":2043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[29,26,23,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ecobranding logo design | Aur\u00e9lien Elias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aurelienelias.com\/en\/2021\/06\/10\/ecobranding-logo-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecobranding logo design | Aur\u00e9lien Elias\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez un logo au design \u00e9cologique ! L\u2019empreinte environnementale des entreprises est aujourd&rsquo;hui un sujet essentiel, et m\u00eame les designers ont leur r\u00f4le \u00e0 jouer dans la conception de leurs logos. D\u00e9couvrez l&rsquo;\u00e9co-branding ! L&rsquo;\u00e9co-branding repose sur 3 principes ... 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